Dickies Workwear

Workwear Company Defies Economic Gloom

Workwear Company Defies Economic Gloom

In 2007 Dickies achieved record UK sales of £38 million and with the company recording its highest ever monthly sales in September, another record year is a strong possibility.

Leading workwear manufacturer Dickies (UK) is defying the economic gloom with an ambitious programme of expansion. Dickies say the huge growth in demand for its products in the UK and plans to centre its European operation at its base in Midsomer Norton, Somerset are the reasons for the £3.5 million investment. Building work is already underway on new administrative facilities and extending the distribution centre. When work is completed the company expects to create 50 new jobs, bringing the total workforce to over 300.

It has taken Dickies less than twenty years to achieve its predominant position in the UK. For it was only in 1989 that Dickies’ American parent company – workwear giant Williamson-Dickie Manufacturing Co – acquired the agricultural supplier Clares to gain a foothold in the UK market.

The company’s success is been built upon a philosophy of supplying tough, hardwearing workwear at affordable prices. Dickies utilises the best of traditional and new materials, designs and construction techniques to produce a range that combines performance, comfort and value for money.

Dickies’ range includes work trousers and shirts, coveralls, jackets, bodywarmers, fleece jackets, high visibility garments, foul weather protection, flame retardant workwear and an extensive selection of safety footwear. The company also provides a corporate clothing service and has a £4 million contract to supply a leading supermarket chain with uniforms.