Dickies Workwear

Genuine Dickies® exclusively launched at George Asda

Genuine Dickies® exclusively launched at George Asda

Dickies, the internationally renowned workwear brand, have recently launched an exclusive Genuine Dickies® range of workwear & safety footwear at selected George at Asda stores.

Genuine Dickies® is purpose built workwear for those that get the job done right. If it’s Dickies made, it’s made to work. Dickies have provided tough quality workwear to American workers for over 90 years.

Genuine Dickies® is a line of well made no nonsense clothing with classic styling and value.

Maurice Morton, sales and marketing director for Dickies said: “Recognising the growing demand for workwear with a more contemporary styling, the range is based upon price points in a ‘good, better and best offer’ which gives customers a choice depending on their budget. This new competitively priced range has been designed to cater for the Trades, DIYers and those hardworking George customers who demand tough hardwearing workwear in their every day jobs.”
The range includes: trousers, shorts, knee pads, softshell and waterproof jackets, hi-vis jackets, hoodies and vests, T-shirts, hoodies, trainers and boots and also an accessory range which includes; canvas belt, work socks and thinsulate gloves.
Jonathan Tillery, senior buying director at George, said: “Dickies is a well-known brand and workwear specialists, and we are thrilled to be exclusively selling the Genuine Dickies® brand at George.”
To buy Genuine Dickies® online, visit www.direct.asda.com click on George and search for Genuine Dickies.