Dickies Workwear

Genuine Dickies® exclusively available in all George at Asda Stores

Genuine Dickies® exclusively available in all George at Asda Stores

Dickies, the internationally renowned workwear brand, have extended the popular and exclusive Genuine Dickies® range of workwear & safety footwear to all George at Asda stores from April this year.

Genuine Dickies® is purpose built workwear for those that get the job done right. If it’s Dickies made, it’s made to work. Dickies have provided tough quality workwear to American workers for over 90 years.

Genuine Dickies® is a line of well made no nonsense clothing with classic styling and value.

Recognising the growing demand for workwear with a more contemporary styling, the range is based upon price points in a ‘good, better and best offer’ which gives customers a choice depending on their budget. This new competitively priced range has been designed to cater for the Trades, DIYers and those hardworking George customers who demand tough hardwearing workwear in their every day jobs.

Maurice Morton, sales and marketing director for Dickies said: “We are delighted with the positive response from customers and that we are now extending the exclusive range to all George at Asda stores. We will shortly launch in April for the spring/summer range and this will be seasonally adjusted during September for back to work, featuring the autumn and winter products.”

The range includes: trousers, shorts, knee pads, soft-shell and waterproof jackets, hi-vis jackets, hoodies and vests, T-shirts, hoodies, trainers and boots and also an accessory range which includes; canvas belt, work socks and thinsulate gloves.The curent range of cutting edge products displayed in store at ASDA
Jonathan Tillery, senior buying director at George, said: “Dickies is a well-known brand and workwear specialists, and we are thrilled to be exclusively selling the Genuine Dickies® brand at all our George at Asda stores.”
To buy Genuine Dickies® online, visit www.direct.asda.com click on George and search for Genuine Dickies.