Dickies Workwear

Dickies Sponsored Dickie Joins The Tour De France Spirit

Dickies Sponsored Dickie Joins The Tour De France Spirit

There’s an incredibly stylish mannequin in Cambridge thanks to Dickies Workwear. Dickie Mackay of Mackays of Cambridge stands outside the store come rain or shine thanks to the four workwear outfits that Dickies provides for him throughout the year.

Dickie Mackay is something of a local celebrity due to his good looks, impressive social following and ability to promote sales, offers and events in store via social media.

Dickie was recently seen showing his support for the Tour de France by taking a spin around the Cambridge city centre on his bike. The locals were thoroughly entertained and the video has already had over 1300 views on YouTube.

Joint Managing Director of the independent family-run store, Neil Mackay, told DIY Week:

"Dickie stands outside the store rain or shine, so we decided to put him to good use…We have the biggest shop window on the slowest road in Cambridge, so people are entertained while they sit in traffic."

Take a look at Dickie cycling around Cambridge on YouTube.

Read more about Dickie and his effect on the town in DIY Week's new independent focus out 23rd August 2014.