Dickies Workwear

Dickies Sponsor Wakefield Wildcats

Dickies Sponsor Wakefield Wildcats

Dickies – the internationally renowned workwear brand have signed a deal to sponsor Wakefield Wildcats to promote Dickies to the local district and be seen by over 300,000 viewers on Sky Sports TV.


Wakefield Wildcats

Wakefield wildcats play in the top division of rugby league known as the Super League. Dickies will have a 3 x 1 board in a prime position for the TV cameras when they play on Sky Sports.

They average 7,000 fans per game with 4000 being season ticket holders although they are hoping for 3,000 in the forthcoming season.

The season starts on February 4th when Dickies will send offers to Wakefield who will then put it on their website and send out to 16,000 fans via e-letter.

The well-known rugby club have already confirmed two Sky Home games. The first is on 25 February versus Bradford Bulls and Saturday April 21 versus Salford City Reds where Dickies will take pride of place on an advertising board. With more games on Sky scheduled from May.

Gareth Close, Store Manager at Dickies Junction 32 store, enthused: “This is a great opportunity to promote ourselves locally and be seen by viewers for Sky Sports. We have also discussed potential opportunities that players may come down and do a meet and greet. “