Dickies Workwear

Dickies to Sponsor New Be Wiser Kawasaki Superbike Team

Dickies to Sponsor New Be Wiser Kawasaki Superbike Team

Dickies Europe will be the ‘associate sponsor’ for the new MCE British Superbike team – Be Wiser Kawasaki. In recent years, Dickies Europe's involvement and presence within MCE British Superbikes has grown considerably. This season Dickies were main sponsor for Tyco Suzuki (TAS Racing). Dickies has now turned its attention and backing to a newly announced MCE BSB team, Be Wiser Kawasaki.


The team, that will pride itself on toughness and reliability, much like Dickies workwear clothing, is set to announce its two big-name rider signings for the 2014/15 Championship season in the coming weeks. 


Maurice Morton, sales & marketing director at Dickies, commented, “We are delighted to be the associate sponsor for the new MCE BSB team. We, as a brand have tried to ensure that our presence with MCE BSB has grown considerably over the years.”


Gary Barak, Dickies motorsport coordinator said, “This move was an easy choice for us. We’ve had a few great years sponsoring various teams, but it felt like the right time to get behind a new team as the major associate sponsor.


“We will be officially launching the team and announcing the rider line-up at Motorcycle Live at the NEC on Media Monday 24th November.”


Dickies supply all Racesafe marshals, and the medical team with safety clothing. They also supply the media and British Eurosport TV production team with Dickies branded clothing.

As well as the backing of the new race team, Dickies have also announced that they will have a greater presence at each round of the Championship next season for its competition UK Worker of the Year 2015.