Dickies Workwear

Brake pads? Would you like a pair knee pads with that?

Brake pads? Would you like a pair knee pads with that?

You may think customers know exactly what they want, but don’t underestimate the power of suggestion to nudge your client into an impulse buy for an item they need, but didn’t realise was available.
 
Your customer may be a workshop professional or a DIY enthusiast working with vehicles and engines, either way, the likelihood is that when they come to buy a part, they will also need to look the part with kit that keeps them safe while they work.
 
That’s why it is useful to have a selection of workwear in stock for those moments that carry scope to up-sell. After all, according to an impulse shopping fact sheet on betabait.com, shoppers make an average of three unplanned purchases during 40 per cent of all their shop visits. All you have to do, is make it easy for the customer to buy, by arranging the products so they are visible. Then interact with the customer by offering a complementary product or two. According to Paco Underhill, (author of The Science of Shopping), the higher the “interception rate” (contacts with employees), the higher the chance of purchase.
 
Rob Haines, sales director at workwear specialist Dickies said: “A range of dedicated workwear products would compliment other products in the automotive aftermarket. He added: “Our products could help increase sales to those customers who need our workwear and who may have otherwise bought them elsewhere”.
 
In particular, the Redhawk range provides a good value, practical and yet highly stylish range that has been created in polycotton for everyday use.
 
When it comes to protection, the must-have for mechanics and engineers is the Redhawk coverall. It is worth pointing out that not only does it guard against grease stains, it has been thoughtfully designed with concealed stud-fronted pockets to prevent scratches to paintwork.
 
And the same applies to the ED24/7. New this season, these everyday trousers are tough but light and importantly free of any exposed metals such as zips and buttons.
 
Popular products are men’s action trousers or the sturdier triple-stitched super work trousers that may suit the technician. Their USP is that they have deep cargo style pockets and a hammer loop for carrying a myriad of essential tools.
 
The Eisenhower premium range comprises four trouser styles that are fortified with technology such as Teflon coating to resist grease, stains and water penetrating the main fabric. Cordura fabric, a fabric that is extremely hard wearing, has been added over the outer knee, and hem guards.
 
All these products have external knee pad pockets that can hold Dickies lightweight knee pads which conform to industry EN14404 standard.
 
During the summer months include some shorts in your selection. New for this season are the Eisenhower premium shorts. These have Cordura and Teflon coating with handy holster pockets. They are also ergonomically designed for maximum comfort. A popular product is the Dickies Industry300 3/4 length trousers which may be somewhat shorter than full-length trousers but they come with deep cargo pockets and are triple stitched for stress areas.
 
It’s worthwhile to keep a couple of examples of safety footwear to guard from falling heavy objects and are petrol resistant such as the Antrim safety boot or the Tiber safety trainer. Both have protective toe caps and oil resistant soles though the Antrim has a midsole for underfoot protection and the Tiber is metal free.