Dickies on the Move

Dickies on the Move

Dealers and Distributors of Dickies workwear are to have a unique form of added sales support in the shape of a fully equipped mobile showroom which will be helping them to effectively present the brand at their premises or at promotional events.


Dickies on the Move

The unit is based on a new, converted Renault Master LoLoader van which features a 4,500M body interior with custom-built fitted cupboards and storage compartments, hanging-rails, adjustable shelving and ceiling-integrated halogen downlights.

Immediately distinguishable with the company’s branding and products depicted over the entire exterior body work, the mobile showroom will carry a comprehensive range of Best products that are not always held by stockists, thus expanding the choice available to customers during a sales promotion.

Announcing the introduction of the new Trade Support vehicle, Maurice Morton, Sales and Marketing Director for Williamson-Dickie Europe Limited said: “The object of the Mobile Showroom is to always sell through our dealer network either at their premises or at an event they wish to support; its introduction represents a further milestone in our ongoing commitment to give our valued stockists as much practical help as we possibly can to increase their sales and profits”.

The Dickies mobile showroom operates a system which uses the dealer’s own credit card facilities and whilst managed by a full time representative, additional dealer staff will be invited to assist with sales.

Amongst its first bookings, the unit will be at the Toolfair at Westpoint Centre Limited, Clyst St Mary, Exeter (westpointarena.co.uk) at the end of April when the company will be launching their ‘UK Worker Of The Year’ campaign, and at the NMBS Exhibition at Telford in May which is aimed at 1,250 members of the Independent Builders Merchants Buying Group.

For more information and to book the Dickies Mobile Showroom:
contact Sharon Goodwin or Chris Dark on 01761 419419,
email: uksales@dickies.com
or visit: www.dickiesworkwear.com