The demand for skilled tradesmen has always been high but in a notoriously competitive industry, it may not always be easy for potential clients to find YOU. Exploring ways to market yourself is essential if you’d like to:
- Grow your business
- Expand your client base
- Increase your chances of being found
Here’s How to Start Expanding Your Tradesman Business Now:
1. Create a Website
Don’t ignore the importance of being online these days, even if most of your business is based on word-of-mouth. A website is a great way to showcase your work, educate potential customers and publish feedback to help build your reputation. To get started, try a free website building tool like Wix or Weebly, which both give you a choice of designer drag and drop templates that are incredibly easy to set up. If you don’t have the time to set up a site yourself, look for local website makers as they are generally fairly affordable and will get the job done and your site looking professional. Website Top Tip If you already have a website, remember to keep it fresh and simple. Use high-quality pictures and make sure your wording is straight to the point. Let visitors know exactly what you can help them with as soon as they land on your page, give them clear instructions on how to contact you and state exactly what your policies are.
2. Use Social Media
As an alternative or in addition to starting a website, build your brand on social media by posting updates of your work, or encourage clients to post queries that you can respond to. Grow your client base online by being accessible, transparent and knowledgeable, and instead of using many channels, rather focus on getting one or two just right. It’s not about how many social media platforms you’re on; it’s about choosing the right ones for your business. Social Media Top Tip Aspirational lifestyle imagery and DIY articles related to your industry will help you engage with your audience and inspire them. Show them what their home could look like...
Social Media Success Stories
A Plumbing Business That Uses Facebook and YouTube Bakers Brothers Plumbing has a steadily growing online presence thanks to their efforts on social media. Their video clips on
3. Get Listed in Local Directories
Make sure your business and contact details appear in as many online directories as possible, like Yell, Yelp or FreeIndex.
4. Brand Yourself Offline
This is one of the simplest marketing tactics to help keep your business in the minds of potential customers. Print business cards or flyers, brand your car or place an advert in a local newspaper or trade magazine. Don’t forget local community boards. Branding Top Tip Before printing any materials, do a Google search for
Sources: Presidia Creative & The American Genius
Finally, it’s a good idea to connect with other prominent tradesmen and businesses in your field to share knowledge and possibly even projects. Although you can’t expect instant growth with any of these strategies, with consistent effort and a little creativity you’ll see your marketing efforts start to pay