Dickies Workwear

Dickies join JRM Racing as Official Clothing Partner in World RX

Dickies join JRM Racing as Official Clothing Partner in World RX

Hockenheim, GER – 7.5.16:  JRM Racing is pleased to announce that Dickies has become the team’s Official Clothing Partner for the 2016 FIA World Rallycross Championship season.

The internationally-renowned workwear brand will supply JRM Racing with all of its team clothing during the current World RX campaign, starting at World RX of Hockenheim this weekend. The Dickies logo will appear on JRM Racing’s MINI RX Supercar and on all team clothing during 2016.

Dickies has been manufacturing workwear for more than 90 years and uses the latest fabric technology and manufacturing techniques to produce high-performance clothing that meets the requirements of the toughest working environments.

JRM Racing’s new team wear – including jackets, shirts, tee shirts, trousers, shorts, caps and beanie hats – will be embroidered with a new JRM World Rallycross Team brand identity (below) that has been developed to celebrate the team’s all-British line up of its MINI RX Supercar, driver Liam Doran and its talented engineers.

Kirk Ehrlich, president of Williamson-Dickie Europe Ltd, said:“Dickies is pleased to be the Official Clothing Partner to the JRM World Rallycross Team and we’re really looking forward to a successful relationship.

“We are already involved in motorsport with several programmes in place, including title sponsorship of the Dickies British Supersport Championship which is part of the BSB series, and sponsorship of the Macmillan Racing Aston Martin in the British GT Championship.
 
“This is our first involvement with a team in the FIA World Rallycross Championship and we feel it has the potential to be a significant market for the Dickies brand.”
 
JRM Racing Team Principal, James Rumsey, said:“It’s great to have a global brand like Dickies join us for the 2016 World RX season. Maintaining a professional image is crucial in motorsport, as is having clothing that is durable and capable of performing in all conditions.

“I’m confident our new team wear range will satisfy both of these requirements and we’re looking forward to showcasing the Dickies brand around the world as part of our World RX programme.”