Dickies Workwear

Dickies Delighted With Record Sales at the Biggest NMBS Show

Dickies Delighted With Record Sales at the Biggest NMBS Show

Dickies – the internationally renowned workwear brand enjoyed a record number of sales at the 2014 NMBS Exhibition showcasing some of their fantastic new products for 2014, the Dickies 22 range and Personal Protective Equipment (PPE) with one-off deals on the day at the Ricoh Arena on the 9th April.A lot of interest was generated on the day, especially with the new product lines on offer

The exhibition was undoubtedly the biggest in the buying society’s 51 year history with an impressive 300 stands – an increase of 50 on 2013. The exhibition also recorded a record amount of over 650 visitors on the day who received access to more products, more information and more special offers than ever before.

Rob Haines, Regional Sales Director at Dickies commented: “We took a record number of sales on the day and the show had a real buzz with our stand constantly busy. The new products proved popular especially the new Graton safety boot and the Eisenhower Max trousers. Every visitor to the stand also received a free pair of gloves.”