Dickies Workwear

Another Successful Year For Dickies at Printwear & Promotion LIVE! 2016

Another Successful Year For Dickies at Printwear & Promotion LIVE! 2016

Dickies, the workwear specialist, exhibited at the Printwear & Promotion Live! at the NEC Birmingham last week, showcasing some of their fantastic range with some special one-off deals.

Now in its 27th year, P&P LIVE! is the only dedicated event for the UK garment decoration industry with the majority of visitors being printers (screen, transfer and digital), embroiderers, promotional product distributors and retailers.

Dickies supported its wholesalers: BTC, Pencarrie, Absolute Apparel, Prestige Leisure and Ralawise by showcasing on its stand a wider selection of its current range along with some of the new 2016 products becoming available for spring, summer, autumn and winter.

Rob Haines Regional Sales Director said “This is the fourth consecutive time we have exhibited at the show. Over the three-day event we saw hundreds of customers, mainly from our wholesale partners. The star products of the show were our new Everyday 24/7 trousers range which in its short life has already grown from six to nine different colour variations. As always people were very interested in the safety footwear on display and much interest was generated by the two tone high visibility products.”

He added “We had the opportunity to talk about their needs and expectations and to hear feedback on the Dickies brand direct from embellishers themselves.”