Dickies Europe

Brand Protection

Brand Protection

Authentic Dickies brand merchandise is available only through authorised licensees, distributors and retailers.

If you think you’ve seen counterfeit Dickies brand merchandise, please call 01761 410041.

Authentic Dickies brand merchandise is available only through authorised licensees, distributors and retailers. The only way to know you are getting the authentic Dickies brand fit, features, quality and guarantee is to purchase only authentic Dickies brand merchandise. And the only way to get the authentic Dickies brand is by shopping via our company outlet stores, ordering through our catalogue or by shopping with one of our hundreds of authorised retailers. To identify authorised retailers visit Find a Stockist or call 01761 410041.

Although we make a wide assortment of Dickies branded merchandise that includes jeans, outerwear, sports shirts, chef’s wear, hats, socks, underwear, boots, gloves, belts and other leather goods, backpacks and bags, our signature products that are most likely to be counterfeited are sturdy cotton and blended twill trousers, shorts and shirts.

Since its beginnings in Fort Worth, Texas in 1922, Williamson-Dickie has grown from a humble manufacturer of bib overalls into a global brand powerhouse, offering sturdy head-to-toe clothing options for hardworking men and women of all ages, professions, regions and interests. However, as we continue to produce top quality workwear, counterfeiters are making cheap knockoffs that are often mistaken for the real deal.

Although our garments have many innovative features and our workwear is known worldwide for its distinctive “look and feel,” these are not characteristics that will help the average person identify counterfeits. If you have questions or concerns, or have items you would like to authenticate, you can call us on 01761 410041 or email us here.